My passion for sound began in my childhood radio shop, run by my father. It was a place where I could immerse myself in and work with radio and TV, exploring the countless possibilities within audio technology. I had the opportunity to sell high-end sound systems from brands like System Audio, Primare, Audiovector, Arcam, and Nordost Cables – an experience that shaped my understanding of quality sound. Frislev was born out of a need for aesthetically pleasing hi-fi racks that were not only functional but also seamlessly integrated with home decor. It was important to me that our solutions not only met the audio requirements but also were a delight to the eye and could be harmoniously integrated into any space. Music in My Blood As a drummer with my own band, music has always been a central part of my life. I've been playing drums since I was 10 years old and over the years have performed with many bands. I also ran a sound studio where we produced recordings for other bands. These experiences with the sound of instruments have inspired me to create shelves with built-in sound that deliver an authentic listening experience, as close to reality as possible. My commitment to the world of sound is more than a profession – it's a lifelong passion that drives me to constantly strive for the perfect harmony between form and function.